Athrill Airlines Inc: Air Cargo Business Plan

The Air Cargo Business Plan is done by Anuja(MD) and Roshni(Dir, FinTech)

Please have a look at it.

AIR CARGO BUSINESS PLAN:

Meaning:

The Global Cargo Airlines industry includes businesses that provide air transportation for commercial and private cargo on either scheduled or nonscheduled routes. The industry also includes express services and air transportation that is part of a national postal system, while courier services are excluded from this industry’s operations.

Our Vision Statement

Our Vision is to become one of the preferred choice when it comes to air cargo/freight packaging and logistics services in the whole of the United States of America.

Our Mission Statement

Our mission is to ensure that we build a successful air cargo services company that will operate in the whole of the United States of America; a company that will grow to be listed amongst the top 5 air cargo services companies in the whole of the United States of America.

Our own house maintenance team :

Chief Operating Officer (Owner)
Admin and HR Manager
Air Cargo and Logistics Manager
Marketing and Sales Executive (Business Developer)
Accountant
Material Handlers/Yard Spotters/Forklifts Operators
Customer Services Executive/Front Desk Officer

Competitive advantage:

The business model we will be operating on, ease of payment, wide range of services and our excellent customer service culture will definitely count as a competitive advantage

Marketing Strategy and Sales Strategy

The marketing strategy adopted byAthrillArlines is going to be driven basically by professionalism, excellent customer service, honesty and quality service delivery. We will ensure that we build a loyal customer base. We want to drive sales via the output of our jobs and via referral from our satisfied customers. We are quite aware of how satisfied customers drive business growth especially air cargo/freight packaging and logistics services.

Ø Our Advertising and Promotion Strategy :

· Orlando, FL.

· Oklahoma City, OK.

· Miami, FL.

· Austin, TX.

Ø Below are the platform intends leveraging on to promote and advertise the business;

Place adverts on both print (newspapers and magazines) and electronic media platforms
Sponsor relevant community – based events / programs
Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, YouTube, Google + et al to promote our services
Install our billboards in strategic locations all around New York City – New York
Distribute our fliers and handbills in target areas
List our company in local directories/yellow pages
Advertise our company in our official website and employ strategies that will help us pull traffic to the site.
Ensure that all our staff members wear our branded shirts and all our trucks and vans are well branded with our company logo.

Ø Pricing Strategy :

We will ensure that we leverage on price to win over customers; our prices will be affordable and negotiable. The fact that our business door is open to both individuals and corporate organizations means that we will have different price range for different category of clients. As the business grows, we will continue to review our pricing system to accommodate a wide range of clientele.

Payment Options

Only online payment will be accepted currently.

Generating Funds/Startup Capital

Generate part of the startup capital from personal savings

Apply for a loan from the bank

Air Cargo Business Plan – Sustainability and Expansion Strategy

One of our major goals of startingAthrill Airlines is to build a business that will survive off its own cash flow without injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our air cargo services a little bit cheaper than what is obtainable in the market and also to ensure timely and safe deliveries. We are prepared to survive on lower profit margin for a while due to the sudden Corona virus pandemic.

Athrill Airlines will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

Sales forecast

1^st year : 0.5 billion

2^nd year : 0.8 bilion

3^rd year: 1.5 billion

4^th year : 3 billion

5^th year: 7 billion